Beans & Bagels Advertisement
SP 2024. Adobe After Effects and Premier.
Client: Beans & Bagels
Images: A mix of my own product photography and stock photos from the Unsplash creators, Kelly Sikkema and Annie Sprat.
Music: Adapted from "Page to Practice" composed by Bryan Teoh from FreePD. Public Domain.
Beans & Bagels is a small, locally-owned cafe and bakery in the heart of Lincoln Square, Chicago. Their service to the community is matched by their dedication to the planet. By implementing zero-waste practices and achieving carbon neutrality, they're making strides towards a greener future. I collaborated with the owner to develop a multi-media marketing campaign with printed publications, digital ads, and motion graphic advertisements for platforms like Hulu and YouTube. It was important for the owner to showcase their sustainable lifestyle and practices, so I developed a 15-second video ad highlighting how their BYO-mug policy was helping reduce unnecessary paper cup waste. To design the visual language for this video, I matched Beans & Bagel's eclectic, rustic, and welcoming atmosphere. This campaign is currently set to run on Hulu in June 2024.
Fairytale Motion Graphic
FL 2022. Adobe After Effects and Premier.
Images: My own photographs and stock photos from various Unsplash contributors
Music: Adapted from Joel Sunny's "Fairytale" violin cover.
Advisor: Amy Auman
I designed this collage-inspired motion graphic for Joel Sunny's violin cover of "Fairytale." I used the song's beat, tempo, and feeling to develop the pacing and sequence. As the song builds in tension throughout the 30-second clip, the imagery and pacing match that increased energy and intensity. I chose to approach this motion graphic as an animated collage. All images used are from manipulated photographs and analog artwork that I initially used for static collages and then turned into a series of dynamic collages.