Kaldi's Coffee Roasting Co. Packaging & Collateral
Top: packaging for a seasonal blend
Middle Left: One sheeters for wholesale partners
Middle Right: Merchandise design
Bottom Left: A set of 27 drink instructional cards for licensed cafes
Bottom Right: ‘We’re Hiring’ business cards
Previously, I worked as a Junior Graphic Designer at Kaldi’s Coffee Roasting Company in St. Louis, MO, where I contributed to a wide range of projects across merchandising, digital marketing, café signage, and web design. I collaborated closely with the Marketing and Design teams to develop both short and long-term initiatives while maintaining brand consistency across channels.
One of my primary projects was leading the design for the launch of Kaldi’s Coffee Wedding Favors program. I developed the program’s logo and visual identity, designed the landing page and supporting materials, and created label templates for multiple coffee bag sizes. I also designed sample packaging and oversaw product photography. In addition to this program, I contributed to seasonal roast labels, custom client orders, merchandise design, and marketing and signage collateral for the seasonal rollouts and community partnerships.