Aeston West Identity & Marketing Collateral
Left: Marketing emails promoting the partnership between Miraclesuit and Aeston West, sent from Miraclesuit to drive awareness for the newly launched skincare brand.
Right: Launch homepage on Aeston West’s site.AboutAeston West is duality by design: skincare engineered to deliver science and experience in intelligent,
high-performance routines. This modern luxury skincare brand is made for women who embrace every chapter of their lives. It honors experience, evolution, and confidence—supporting healthy skin through a streamlined routine that celebrates aging rather than hiding it.
ChallengeAeston West entered the luxury skincare market with a clear point of view: avoid the sterile, clinical tropes that dominate the category. The founder aimed to build a brand for women who have lived and evolved, combining clean, scientifically proven skincare with a narrative rooted in confidence and authenticity.
ApproachI collaborated closely with the brand team to develop and design the logomark, bringing their vision for a reversible monogram to completion. The lovely, custom old-style serif logotype was developed by Blank Space Studio in Barcelona, and and I refined the final kerning at the request of the Aeston West team. I also collaborated on the packaging system, contributing to texture, color, and conceptual development across product lines. While each line introduces a new visual expression, the shared structure allows the brand to evolve without losing cohesion. Additionally, I collaborated on the launch of the e-commerce website, establishing typographic and design systems applied across the site while designing integral pages such as the homepage, product description, and educational pages. My work extended to marketing materials for the Miraclesuit × Aeston West partnership.
Branding in collaboration with Blank Space Studio
Photography: Aeston West
Marketing collateral: myself